![]() Karp, still in possession of the alleged shrimp tails, rebutted the claim, citing “further investigation with my eyes”: We assure you that there's no possibility of cross contamination with shrimp. Whether it was because Karp’s tweet was already gaining traction or for some other reason, Cinnamon Toast Crunch publicly asserted that a careful review of the image proved to their satisfaction that the “shrimp tails” Karp discovered were in fact an apparent “accumulation of the cinnamon sugar that sometimes can occur when ingredients aren’t thoroughly blended,” adding that “there’s no possibility of cross contamination with shrimp”:Īfter further investigation with our team that closely examined the image, it appears to be an accumulation of the cinnamon sugar that sometimes can occur when ingredients aren't thoroughly blended. Most Twitter complaints end there, with the company and user discussing the matter further away from their respective timelines (and public scrutiny.) 6otUwUmrYoĮach day on Twitter, thousands of users tag brands and companies, and in response are asked to move the conversation to direct message. Fair warning, I look different since eating your cereal today. ![]() In their response, Cinnamon Toast Crunch also asked Karp to DM the brand, and his response contained what was at least partly “a bit”: We promise you that our team will look into this and get to the bottom of it – but in the meantime, we want to do everything we can to make this right. Can you please send us a DM to collect more details? Thanks! ![]() We’re sorry to see what you found! We would like to report this to our quality team and replace the box. Within the hour replied and offered Karp a replacement box Karp was “not sure” whether or not he was “ready for another box”: CinnaFuego Toast Crunch Taste Test | Flamin' Hot Cinnamon Cereal ![]()
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